Liz Claiborne, the daughter of a banker for the Morgan Guarante Trust Company, was born on March 31, 1929, in Brussels, Belgium. Claiborne and her family moved to New Orleans in the 1930s, where Liz received a strict Roman Catholic upbringing. Claiborne’s career in the fashion industry sparked at the age of 21, when she won a Harper’s Bazaar magazine design competition for one of her sketches for a woman's coat. The success of her sketch catapulted her into a job in New York City's garment district, where she worked as both a design assistant and model.

 

From 1950 until 1955, Liz Claiborne designed sportswear, tailored clothing, and introduced high fashion apparel, and from 1955 to 1960 she worked as a dress designer for designer Dan Keller. Claiborne soon recognized a marketplace need for comfortable-yet-professional apparel for female executives, and started her own company, Liz Claiborne, Inc., on January 19, 1976. Known globally for its quality materials, comfortable fit, colors and fine tailoring, the Liz Claiborne label went public in 1981. Over the next six years, Claiborne would expand her fashion lines to include petites, dresses, shoes, accessories, menswear, and Liz Claiborne perfume.

 

 

Liz Claiborne Perfume was a daytime floral introduced to the designer market in 1986. Additional fragrances from the Liz Claiborne line have proven to be as easy to wear and endurable as the ever-popular clothing line, brands include: Realities, the Claiborne fragrance for men, Vivid, Curve Soul Perfume, Bora Bora , Candies, Liz Perfume, Liz Sport, Mambo Perfume, Sunrise Perfume and much more.

 

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